Burrito Game

Undoubtedly, the most popular fast food restaurant among high school and college students alike is Taco Bell. With 632,000 followers on Instagram, 10.2 million likes on Facebook, and 1.5 million followers on Twitter, Taco Bell has successfully met the needs of their target market. On March 27, 2014, Taco Bell launched their first ever Breakfast menu. This menu was strategically marketed across social media sites and caught the attention of fans everywhere. Short after the breakfast menu was released, revenues shot up by over 14%. Furthermore, Taco Bell has continued to meet the needs of their target market by launching mobile ordering and payment. By doing this, Taco Bell reached the technology focused generation by allowing a faster and easier way of ordering fast food. This new way of ordering was plastered all across restaurants everywhere and went viral across social media sites. Finally, Taco Bell continued to meet the needs of their market by investing in a new urban look for their restaurants. This new look provides a unique environment that matches modern concepts and desires among the present generation. Taco Bell is the poster child for successfully researching and satisfying their target market. However, I believe Taco Bell should bring back their Chihuahua commercials. The commercials were a wonderful marketing tool to promote their company. One could think that Budweiser may have even "borrowed" the idea of using man's best friend for publicity. The puppy works. The question is, does Taco Bell need to spend the money for commercials if they are already doing extremely well?

Either way. We love these videos.

In my social gatherings, Chipotle is seen as the "Father of Taco Bell." Born in the millennial generation at year 1993, Chipotle is the Mexican restaurant that young people will travel hours to visit. Unlike the beloved burritos at Taco Bell, Chipotle's burritos offer more flavorful and gourmet ingredients. Therefore, Chipotle is the generation's deep mouthwatering desire. However, due to Chipotle's higher priced menu and smaller number of restaurants across the globe, Taco Bell still remains ahead in the revenue game by nearly 1 billion. Also, on Social Media, Chipotle has 242,000 followers on Instagram, 2.7 million likes on Facebook, and 701,000 followers on twitter, which is significantly less than Taco Bell. However, is this possibly due to the fact that Chipotle has simply not been open as long as Taco Bell? Possibly. However, Chipotle is making great strides to move forward in the food industry as it is planning on offering a delivery option to college campuses this Fall. This strategic marketing move may put Chipotle ahead in the "Burrito Game" sooner than we may expect. In conclusion, Taco Bell and Chipotle have both done very well in marketing their companies to meet the needs and wants of their target customers. Both companies will prosper as long as they continue to improve upon their product and continually research their market.