According to Clickz.com, a social media report in 2015 reported that across the eight top social platforms, Victoria's Secret ranked in the top percentile. While most people joke about the reasoning behind this high rating, the truth of the matter is that Victoria's Secret is an online marketing genius. With over 26 million likes on Facebook, 8.2 million followers on Twitter, 24.3 million followers on Instagram, and an average of over 2,000 notes to each tumblr post, Victoria's Secret has not only one over a big audience, but an exceptionally loyal one. Furthermore, Victoria's secret's target market is more engaged in company matters than most companies. Every year the Victoria's Secret fashion show captures the number one spot on CBS above all other shows. Generating millions of tweets in one night, Victoria's Secret successfully dominates the social media platform in one evening, as well as days leading up to the show and after. Victoria's Secret has become an iconic brand for women and fashion enthusiasts everywhere through their strategic marketing strategy and amazing advertising campaigns.
This year, Victoria's Secret has even created a football commercial to target their male audience, reminding them to think of their significant others over Valentine's Day.
AdoreMe is a leading competitor against Victoria's Secret that has been trying to convince consumers to purchase less expensive versions of consumer brands. AdoreMe has been very successful on the social media platform, Pinterest, and has been climbing at a rapid speed. Showing lingerie options that have unique styles at lower prices has been very appealing to customers. However, AdoreMe will have a difficult time catching up to the iconic brand of Victoria's Secret and their incredible branding strategy. However, AdoreMe has been reaching out to their customers as the "New Face of Lingerie" and hopes to increase their incline toward the top with Victoria's Secret. The future will determine their success. So far, AdoreMe has been doing a marvelous job in reaching the millennials through introducing a new intriguing brand that is more affordable and equally sexy.
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